Hello Brands

About us

Consulting with substance.

We come from the Amazon ecosystem, have built brands, sat in negotiations, and managed PPC budgets. That experience flows into every engagement.

Dirk Brederecke, founder of Hello Brands

Founder & Managing Director

Dirk Brederecke

Almost a decade at Amazon, as a vendor manager responsible for accounts worth multi-digit millions and AVNs in series. In that time I saw where brands lose value: where Amazon structurally lacks the resources to understand every single vendor business in depth.

Hello Brands closes exactly that gap and is the consultancy I would have loved to recommend to brands back then. We know Amazon from the inside and take the time to truly understand our clients' business: from terms architecture to AVN and PPC to EU expansion. Data-driven, at eye level, in depth.

The team

Ex-Amazon insiders who understand the brand side.

Everyone on the team has hands-on Amazon experience: on the vendor, seller, or agency side. Together we bring over 45 years of platform knowledge to your table.

Dirk Brederecke
Julia Dennenwaldt
Prof. Dr. Marc Ebel
Sven Linssen
Niclas Weinbrecht
Dirk Brederecke

AI Tools & Processes, AVN Strategy, Profitability

Prof. Dr. Marc Ebel

Strategy Audit, AVN, Terms Architecture

Niclas Weinbrecht

PQV Recovery, Retail Strategy

Julia Dennenwaldt

Amazon Advertising Lead

Sven Linssen

Advertising, Listing & Troubleshooting

Want to work with us? Open positions are on the careers page →

What we stand for

Three principles that guide our work.

Trust at eye level

No sales theater. We listen first, assess, and tell you honestly whether and how we can help, even when the answer is "not us".

Complexity made simple

From data, insider knowledge, and 45 years of platform experience we distill clear decisions. Data-driven, future-oriented, no buzzwords.

Solutions with a network

We get to solutions fast. If we do not have the answer ourselves, we know someone who does, and bring them in.

Next step

Does this sound like a match?

30 minutes, no slides. We listen, assess, and tell you honestly whether and how we can help.