Hello Brands

About us

We translate Amazonfor brands.

A team of ex-Amazonians in Munich. We know the platform from the inside and take the time to understand your business in depth: from the right management system through your terms framework, AVN and PPC to EU expansion.

years of Amazon experience in the team
45+years of Amazon experience in the team
annual vendor negotiations supported
150+annual vendor negotiations supported
headquarters, working internationally
Munichheadquarters, working internationally

The team

  • Dirk Brederecke

    Dirk Brederecke

    AI Tools & Management Systems, AVN Strategy, Profitability

  • Niclas Weinbrecht

    Niclas Weinbrecht

    PQV Recovery, Retail Strategy

  • Sven Linssen

    Sven Linssen

    Advertising, Listing & Troubleshooting

  • Prof. Dr. Marc Ebel

    Prof. Dr. Marc Ebel

    Strategy Audit, AVN, Terms Architecture

  • Christian Politz

    Christian Politz

    Marketing, Sales, Operations, Organizational Development

Want to work with us? Open positions are on the careers page →

Our path

Experience turned into a system.

  1. 01

    Learned from the inside

    Our founder spent almost a decade at Amazon as a Vendor Manager responsible for multi-million volumes. The team brings experience from the vendor, seller and agency side. We all saw the same thing: brands lose value where nobody has the time to understand their business in depth.

  2. 02

    Sharpened in client work

    More than 150 annual vendor negotiations and our daily client work turned into a method: five areas, one system. We review all five and start where it pays off most for you.

    See our services
  3. 03

    Built into softwareBeta

    What we calculate in client work every day, the Hello Brands Copilot now calculates every night, for all accounts and marketplaces. Currently in beta for selected customers.

    Explore Copilot
Dirk Brederecke, founder of Hello Brands
“A system like Copilot is what I would have loved to hand every brand back then. Now we are building it.”
Dirk BredereckeFounder, mind behind the Hello Brands Copilot

What we stand for

Three principles that guide our work.

Trust at eye level

No sales theater. We listen first, assess, and tell you honestly whether and how we can help, even when the answer is "not us".

Complexity made simple

From data, insider knowledge, and 45 years of platform experience we distill clear decisions. Data-driven, future-oriented, no buzzwords.

Solutions with a network

We get to solutions fast. If we do not have the answer ourselves, we know someone who does, and bring them in.

Next step

Does this sound like a match?

30 minutes, no slides. We listen, assess, and tell you honestly whether and how we can help.