About us
We translate Amazonfor brands.
A team of ex-Amazonians in Munich. We know the platform from the inside and take the time to understand your business in depth: from the right management system through your terms framework, AVN and PPC to EU expansion.
- years of Amazon experience in the team
- 45+years of Amazon experience in the team
- annual vendor negotiations supported
- 150+annual vendor negotiations supported
- headquarters, working internationally
- Munichheadquarters, working internationally
The team

AI Tools & Management Systems, AVN Strategy, Profitability

PQV Recovery, Retail Strategy

Sven Linssen
Advertising, Listing & Troubleshooting

Prof. Dr. Marc Ebel
Strategy Audit, AVN, Terms Architecture

Marketing, Sales, Operations, Organizational Development
Want to work with us? Open positions are on the careers page →
Our path
Experience turned into a system.
01
Learned from the inside
Our founder spent almost a decade at Amazon as a Vendor Manager responsible for multi-million volumes. The team brings experience from the vendor, seller and agency side. We all saw the same thing: brands lose value where nobody has the time to understand their business in depth.
02
Sharpened in client work
More than 150 annual vendor negotiations and our daily client work turned into a method: five areas, one system. We review all five and start where it pays off most for you.
See our services03
Built into softwareBeta
What we calculate in client work every day, the Hello Brands Copilot now calculates every night, for all accounts and marketplaces. Currently in beta for selected customers.
Explore Copilot

“A system like Copilot is what I would have loved to hand every brand back then. Now we are building it.”
What we stand for
Three principles that guide our work.
Trust at eye level
No sales theater. We listen first, assess, and tell you honestly whether and how we can help, even when the answer is "not us".
Complexity made simple
From data, insider knowledge, and 45 years of platform experience we distill clear decisions. Data-driven, future-oriented, no buzzwords.
Solutions with a network
We get to solutions fast. If we do not have the answer ourselves, we know someone who does, and bring them in.
Next step
Does this sound like a match?
30 minutes, no slides. We listen, assess, and tell you honestly whether and how we can help.