About us
Consulting with substance.
We come from the Amazon ecosystem, have built brands, sat in negotiations, and managed PPC budgets. That experience flows into every engagement.
Founder, the mind behind Hello Brands Copilot
Dirk Brederecke
Almost a decade at Amazon, as a vendor manager responsible for accounts worth multi-digit millions and AVNs in series. In that time I saw where brands lose value: where Amazon structurally lacks the resources to understand every single vendor business in depth.
That is the gap we close, a team of ex-Amazonians who know Amazon from the inside: from terms architecture through AVN and PPC to EU expansion. Data-driven, at eye level, in depth. And that is exactly what we are turning into a system, the Hello Brands Copilot, the one I would have loved to put in every brand’s hands even back in my Amazon days.
The team
Ex-Amazon insiders who understand the brand side.
Everyone on the team has hands-on Amazon experience: on the vendor, seller, or agency side. Together we bring over 45 years of platform knowledge to your table.
Want to work with us? Open positions are on the careers page →
What we stand for
Three principles that guide our work.
Trust at eye level
No sales theater. We listen first, assess, and tell you honestly whether and how we can help, even when the answer is "not us".
Complexity made simple
From data, insider knowledge, and 45 years of platform experience we distill clear decisions. Data-driven, future-oriented, no buzzwords.
Solutions with a network
We get to solutions fast. If we do not have the answer ourselves, we know someone who does, and bring them in.
Next step
Does this sound like a match?
30 minutes, no slides. We listen, assess, and tell you honestly whether and how we can help.