Hello Brands
deen

Amazon strategy consultingFounded by an ex-Amazon manager

Making Amazon measurableprofitablepredictablemanageablenegotiable

Amazon doesn't have the capacity to understand your business in depth. We do: founded by an ex-Amazon manager who knows this exact gap from the inside and closes it for vendors and sellers today.

Explore servicesBook an intro call

Services

Five levers, one goal.

All services
01

The Optimal Vendor Strategy

From assortment planning and terms architecture to day-to-day operations with Amazon Retail.

02

The Optimal Seller Strategy

Assortment, pricing, content, and operations. We build a seller setup that scales.

03

AVN Preparation

Close vendor negotiations measurably better: data, arguments, negotiation strategy.

04

PPC & Retail Media

Efficient campaign structure, clear KPIs, profitable growth.

05

Listing Optimization

Keywords, converting titles, graphics, and A+ premium content including brand story: multiple top-5 placements at the ASK Content Award.

Track record

Numbers from real engagements, no agency folklore.

45+

Years of Amazon experience on the team

100+

Projects delivered

150+

AVNs negotiated

Trusted by

A selection of our partners

Philips WatersolutionsAlbfilterClagedibeaFragrance OneGimbornHexcladJoseraVetoquinol

…plus more brands we unfortunately cannot name

Dirk Brederecke, founder of Hello Brands

Founded by an ex-Amazon manager

"Almost a decade at Amazon showed me where brands lose value: where Amazon lacks the time to go deep. Hello Brands closes exactly that gap and is the consultancy I would have loved to recommend to brands back then."

Dirk Brederecke

Founder & Managing Director, Hello Brands

More about the team

Events

Where to meet us next.

Hello Brands event

Tuesday

28. Jul2026

Golf in Eichenried | Inner Circle Event

Quarterly roundtable for Pro plan members: cases, speakers, and peer exchange. We'll head out for a relaxed round of 18 holes of golf at the renowned BMW Open golf course, GC München Eichenried. Groups of 3 or 4 players ensure easy, informal conversations at eye level. Afterwards, all participants will gather on the beautiful terrace for lunch and networking. Of course, the entire event is completely free of charge for all Inner Circle members!

München | GC Eichenried

ab 09:00 Uhr

Request details

Hello Brands event

Tuesday

28. Jul2026

ASK Südkurve

Die ASK SÜDKURVE ist zu Gast bei complus media GmbH: Neben sehr interessanten Vorträgen von Herstellern und Agenturen, gibt es jede Menge Raum zum Netzwerken, bei einem tollen BBQ auf der Dachterasse. Dirk wird das komplette Event moderieren!

Chiemgaustraße 148, 81549 München

ab 17:30

Register now

All events

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New: Hello Brands Copilot

Our consulting, as software.

The AI copilot for your Amazon business: answers, monitoring, and negotiation prep in one tool.

  • Answers in seconds

    Terms, chargebacks, account questions: the Copilot knows your vendor business and answers like a consultant.

  • KPIs monitored, alerts in time

    Revenue, margin, and chargebacks tracked continuously. Anomalies are flagged before they cost money.

  • Model AVN scenarios

    Simulate terms scenarios and walk into the negotiation with solid arguments.

Discover CopilotLive demo in an intro call
Hello Brands Copilot: dashboard with KPI overview, trend charts, and AI chat

AVN Course 2026

Walk into the annual negotiation prepared.

Prepare your Amazon annual negotiation with the system built from over 150 real AVNs: storyline, terms architecture, escalation strategy.

View the course