Amazon strategy consultingBy ex-Amazonians, for brands on Amazon
Amazon doesn't have the capacity to understand your business in depth. We do: founded by an ex-Amazon manager who knows this exact gap from the inside and closes it for vendors and sellers today.
Trusted by
A selection of our partners
…plus more brands we unfortunately cannot name
Services
From assortment planning and terms architecture to day-to-day operations with Amazon Retail.
02Assortment, pricing, content, and operations. We build a seller setup that scales.
03Close vendor negotiations measurably better: data, arguments, negotiation strategy.
04Efficient campaign structure, clear KPIs, profitable growth.
05Keywords, converting titles, graphics, and A+ premium content including brand story: multiple top-5 placements at the ASK Content Award.
Track record
45+
Years of Amazon experience on the team
100+
Projects delivered
150+
AVNs negotiated
Founded by an ex-Amazon manager
“Almost a decade at Amazon showed me where brands lose value: where Amazon lacks the time to go deep. That is the gap we close.”
Dirk Brederecke
Founder, the mind behind Hello Brands Copilot
5-figure
revenue loss from an Amazon error uncovered
“Copilot uncovered an Amazon error that had cost us five-figure revenue. Without the tool, we would probably only have noticed weeks later. I see right away where and how I need to act. It is like having an ex-Amazon manager look at my numbers every day.”
New: Hello Brands Copilot
The AI copilot for your Amazon business, making our know-how available every day: answers, monitoring, and negotiation prep in one tool.
Answers in seconds
Terms, chargebacks, account questions: the Copilot knows your vendor business and answers like a consultant.
KPIs monitored, alerts in time
Revenue, margin, and chargebacks tracked continuously. Anomalies are flagged before they cost money.
Model AVN scenarios
Simulate terms scenarios and walk into the negotiation with solid arguments.
Events
Wednesday
4. Nov2026
This new format focuses on two things: (1) how can AI support me in the AVN and (2) who is facing the same challenges as our brand? Together with you, we build small AI tools that you can use in your day-to-day AVN work and connect you with exactly the right people to share experiences. Highlight: a real negotiation! Secure your ticket now
tbd
15 Uhr
Register now
AVN Course 2026
Prepare your Amazon annual negotiation with the system built from over 150 real AVNs: storyline, terms architecture, escalation strategy.
View the courseNewsletter
What actually works on Amazon right now: insights and tactics for vendors and sellers. Compact, no spam, cancel anytime.
Process
30 minutes, no obligation. We listen, assess and tell you honestly whether and how we can help.
We dig into your numbers, your setup and your terms, and turn them into a clear plan with the biggest levers first.
Consulting, enablement or execution: we work alongside your team as a sparring partner or run the day-to-day ourselves.
FAQ
Your question is not here? Ask us directly in the intro call.
Book an intro callBoth. We advise vendors and sellers and work out in the intro call which setup fits your range.
It depends on the scope: occasional sparring is priced differently from ongoing execution. The intro call comes with no obligation; afterwards you get a concrete proposal.
It depends on the lever. Campaigns and listings often show an effect within a few weeks, while better terms usually take hold with the next annual negotiation. In the intro call we assess what is realistic for you.
Yes. We also work alongside existing agencies and in-house teams, for example as a strategic sparring partner or for individual topics such as the AVN.
In consulting, our team works directly on your business. Copilot makes our method available as software: AI assistant, KPI monitoring and AVN scenarios in one tool.
