Dirk Brederecke, founder of Hello Brands

Amazon strategy consultingBy ex-Amazonians, for brands on Amazon

Making Amazon measurableprofitablepredictablemanageablenegotiable

Amazon doesn't have the capacity to understand your business in depth. We do: founded by an ex-Amazon manager who knows this exact gap from the inside and closes it for vendors and sellers today.

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Services

Five levers, one goal.

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The Optimal Vendor Strategy

From assortment planning and terms architecture to day-to-day operations with Amazon Retail.

The Optimal Seller Strategy

Assortment, pricing, content, and operations. We build a seller setup that scales.

AVN Preparation

Close vendor negotiations measurably better: data, arguments, negotiation strategy.

PPC & Retail Media

Efficient campaign structure, clear KPIs, profitable growth.

Listing Optimization

Keywords, converting titles, graphics, and A+ premium content including brand story: multiple top-5 placements at the ASK Content Award.

Growth Loop

Why strong Amazon brands keep getting stronger.

It is not luck, it is a loop: growth makes your brand more relevant to Amazon, more relevance wins better terms, better terms mean more margin. That margin funds the next growth push. We set the loop in motion and keep it up to speed with sharp strategy and our Copilot.

See our method

Track record

Experience you can rely on.

45+

Years of Amazon experience on the team

100+

Projects delivered

150+

AVNs negotiated

Trusted by

A selection of our partners

…plus more brands we unfortunately cannot name

Founded by an ex-Amazon manager

“Almost a decade at Amazon showed me where brands lose value: where Amazon lacks the time to go deep. That is the gap we close. And we are turning our method into a system, the Hello Brands Copilot, the one I would have loved to put in every brand’s hands even back then.”

Dirk Brederecke

Founder, the mind behind Hello Brands Copilot

More about the team

Events

Where to meet us next.

Hello Brands event

Thursday

24. Sep2026

Hello Brands Octoberfest | Inner Circle Event

As every year, we're once again hosting our annual Wiesn event in the Marstall tent. We'll have our own box there from 3 to 6 PM, where we can network over a Hendl and a Maß while getting in the mood for Q4.

Oktoberfest München | Marstall Festzelt

14:00 - 19:00 Uhr

Request details

Hello Brands event

Thursday

12. Nov2026

Hello Brands x ASK | AVN Networking Event

Bei diesem neuen Format stehen zwei Dinge im Vordergrund: (1) Wie kann KI mich beim AVN unterstützen und (2) wer hat die gleichen Herausforderungen wie unsere Brand? Wir bauen gemeinsam mit euch kleine Tools mit KI, die Ihr im AVN Alltag nutzen könnt und connecten euch gezielt mit den richtigen Leuten zum Austausch. Sicher Dir jetzt Dein Ticket

tbd

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Newsletter

Stay in the loop

What actually works on Amazon right now: insights and tactics for vendors and sellers. Compact, no spam, cancel anytime.

New: Hello Brands Copilot

Our consulting, as software.

The AI copilot for your Amazon business, making our know-how available every day: answers, monitoring, and negotiation prep in one tool.

Answers in seconds
Terms, chargebacks, account questions: the Copilot knows your vendor business and answers like a consultant.
KPIs monitored, alerts in time
Revenue, margin, and chargebacks tracked continuously. Anomalies are flagged before they cost money.
Model AVN scenarios
Simulate terms scenarios and walk into the negotiation with solid arguments.

Discover Copilot Live demo in an intro call

Hello Brands Copilot: dashboard with KPI overview, trend charts, and AI chat

AVN Course 2026

Walk into the annual negotiation prepared.

Prepare your Amazon annual negotiation with the system built from over 150 real AVNs: storyline, terms architecture, escalation strategy.

View the course